Calculate average order value (AOV) for your e-commerce business. Benchmark against 8 industries, discover 8 proven AOV improvement strategies, and project revenue impact with real-time calculations.
Frequently Asked Questions
What is a good average order value?
A "good" AOV varies significantly by industry.
Fashion & Apparel averages $85, Beauty & Cosmetics $70, Electronics $275, Home & Garden $125, and Food & Beverage $55.
Compare your AOV to your specific industry benchmark rather than universal standards.
Generally, AOV 20% above industry average indicates strong performance.
How do I calculate average order value?
Formula: AOV = Total Revenue ÷ Number of Orders.
For example, if you generated $25,000 revenue from 400 orders in a month, your AOV is $62.50 ($25,000 ÷ 400).
Always calculate AOV over consistent time periods (daily, weekly, monthly) for accurate trend analysis.
What are the best strategies to increase AOV?
Top 8 proven strategies: (1) Free shipping thresholds (+20% AOV impact), (2) Bundle deals (+25%), (3) Cross-selling (+15%), (4) Upselling (+10%), (5) Personalized recommendations (+28%), (6) Volume discounts (+18%), (7) Premium product lines (+30%), (8) Loyalty programs (+22%).
Start with low-difficulty strategies like free shipping thresholds and cross-selling before implementing complex tactics.
Why is tracking AOV important for e-commerce?
AOV is a critical profitability metric because increasing AOV directly boosts revenue without acquiring new customers—which costs 5-7x more than retaining existing ones.
A 10% AOV increase can improve profit margins by 15-25% since customer acquisition costs remain constant while revenue per customer grows.
AOV also helps optimize marketing spend, inventory planning, and pricing strategies.
How often should I review my AOV?
Review AOV weekly for tactical decisions (promotional effectiveness, seasonal trends) and monthly for strategic planning (quarterly business reviews, annual forecasts).
During major sales events or marketing campaigns, monitor AOV daily to quickly identify and respond to trends.
Calculate both short-term and rolling 12-month AOV to distinguish seasonal variations from long-term trends.
What AOV increase is realistic to target?
Realistic targets depend on your starting point and implementation effort.
Conservative goal: 5-10% increase in 3 months through basic strategies (free shipping thresholds, simple bundles).
Moderate goal: 15-20% in 6 months with multiple strategies (bundles + cross-selling + email campaigns).
Aggressive goal: 25-30% in 12 months with comprehensive optimization (personalization + loyalty programs + premium tiers).
Test incrementally—attempting too large an increase too quickly can hurt conversion rates.
About This Page
Editorial & Updates
- Author: SuperCalc Editorial Team
- Reviewed: SuperCalc Editors (clarity & accuracy)
- Last updated: 2026-01-13
We maintain this page to improve clarity, accuracy, and usability. If you see an issue, please contact hello@supercalc.dev.
Financial/Tax Disclaimer
This tool does not provide financial, investment, or tax advice. Calculations are estimates and may not reflect your specific situation. Consider consulting a licensed professional before making decisions.