Calculate markup percentages, profit margins, and optimize pricing strategy with competitive analysis and industry benchmarks.

Frequently Asked Questions

What's the difference between markup and margin?

Markup is calculated on cost (how much you add to cost), while margin is calculated on selling price (what percentage of the sale is profit).

A 50% markup equals a 33.3% margin.

How do I choose the right markup percentage?

Consider your industry standards, competition, operating costs, and desired profit goals.

Research competitor pricing and ensure your markup covers all business expenses plus desired profit.

Should I use markup or margin for pricing decisions?

Both are useful for different purposes.

Use markup when calculating prices from costs (cost-plus pricing).

Use margin when analyzing profitability and comparing to industry benchmarks.

About This Page

Editorial & Updates

  • Author: SuperCalc Editorial Team
  • Reviewed: SuperCalc Editors (clarity & accuracy)
  • Last updated: 2026-01-13

We maintain this page to improve clarity, accuracy, and usability. If you see an issue, please contact hello@supercalc.dev.

Financial/Tax Disclaimer

This tool does not provide financial, investment, or tax advice. Calculations are estimates and may not reflect your specific situation. Consider consulting a licensed professional before making decisions.