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Plan your Google Ads budget with our free PPC calculator. Optimize your advertising spend for 2025. Get ROI projections now!

Frequently Asked Questions

How much should I spend on PPC advertising?

PPC budget depends on your revenue goals, profit margins, and industry benchmarks.

A common starting point is 5-15% of your target revenue.

For example, if you want to generate $100,000 in revenue, start with $5,000-$15,000 in ad spend.

B2B companies often spend 2-5% of revenue, while e-commerce businesses typically invest 8-20%.

What is a good ROAS (Return on Ad Spend)?

A "good" ROAS varies by industry and profit margins.

Generally, 4:1 ($4 revenue per $1 spent) is considered healthy for most businesses.

Your target ROAS should exceed your break-even ROAS, which is calculated as 100 ÷ profit margin %.

E-commerce typically aims for 4-6:1, while high-margin businesses like legal services target 10-15:1.

How do I calculate break-even ROAS?

Break-even ROAS is the minimum return needed to avoid losing money.

Formula: 100 ÷ profit margin %.

For example, if your profit margin is 25%, break-even ROAS = 100 ÷ 25 = 4:1.

Your target ROAS should be 20-50% higher than break-even to account for operational costs and ensure profitability.

About This Page

Editorial & Updates

  • Author: SuperCalc Editorial Team
  • Reviewed: SuperCalc Editors (clarity & accuracy)
  • Last updated: 2026-01-13

We maintain this page to improve clarity, accuracy, and usability. If you see an issue, please contact hello@supercalc.dev.

Financial/Tax Disclaimer

This tool does not provide financial, investment, or tax advice. Calculations are estimates and may not reflect your specific situation. Consider consulting a licensed professional before making decisions.